Our Story

Our family’s rug legacy began in 1908, by our grandfather in the bazaars of Iran, carried forward by our father, uncles, and cousins who built a globally respected name in the industry. We grew up immersed in that world - watching our dad travel, source exceptional materials, and work closely with artisans across the globe who dedicated their lives to the craft.

Today, as the third-generation women of our family, we’re stepping in, alongside our husbands, to lead a new chapter for AZAD - continuing what we were raised around, seeing it through our own eyes, with the same passion and purpose that started it all.